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October 15-16, 2008
Javits Convention Center New York, NY |
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October 15-16, 2008
Javits Convention Center New York, NY |
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October 15-16, 2008 Javits Convention Center New York, NY |
 
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Home // Conference // Conference By Day Conference By DayHD World gives you access to the sessions at HD World Conference & Exposition, SATCON and IP Media Expo. You can view the list of sessions below, or click here to view the sessions by track. To view a list of speakers click here. Speakers and sessions will be updated weekly, please check back for the most current information. Wednesday, October 15, 2008
8:00 - 8:55 AM
Tutorial: Practical Strategies for DTV Audio Loudness, Formats and Metadata Management Today The greatly increased dynamic range, format flexibility, and additional level-contouring metadata options of ATSC audio have so far created significant inconsistencies between different program elements and to an even greater degree between different broadcast outlets. In addition to growing industry-wide consensus to address format and level consistency issues for the home viewer, new technologies and emerging techniques simplify the application of these tools in new DTV workflowsThis workshop will present some practical strategies for managing program loudness along with format and level metadata inside the broadcast plant. Equally applicable to the local station or the national network operations center this session will provide an overview of recent developments and an inside look at how smart broadcasters large and small are meeting the challenges of DTV audio distribution in a cost-efficient and effective manner. SPEAKERS: Tim Carroll, President, Linear Acoustic Roger Charlesworth, Technology Consultant Tutorial: HD Origination: Visually Stimulating the Viewer HDTV screens in living rooms have reached 70-inch diagonal, and still larger displays are coming. HDTV was always intended to be a large screen viewing experience coupled with multichannel sound. With today’s large screen display technologies now capable of portraying 1920 x 1080 @ 60P, the promise of a highly stimulating visual and aural experience is potentially available to an increasing numbers of consumers. As Blu-ray discs proliferate and deliver subjectively stunning HD imagery and audio directly to home displays, the various digital distribution media will be delivered to consumers who are increasingly trained with respect to HD image quality. This places a special priority on originating the highest HD image quality.This presentation will establish various criteria for the final HD viewing experience in the home, and from this, desirable performance attributes in HD origination including lens, camera imager, and associated digital processing will be identified. SPEAKERS: Larry Thorpe, National Marketing Executive, Broadcast & Communications Division, Canon U.S.A. Inc 9:00 - 10:00 AM
10:30 - 11:30 AM
Content Exchange Formats for HD Acquisition, Distribution & Archiving Is it possible to have a single HD file format throughout the entire broadcast production chain? ProRes 422, DNxHD, MPEG-2, DVCPRO-HD, AVCIntra and other formats are being considered. Use of a single format streamlines workflows and simplifies infrastructure. But, at what cost? Is the format of high enough quality for archiving? Is the format future-proof? What are the benefits and drawbacks of using multiple HD high-resolution formats for editing, transmission and archiving?This panel will discuss the issues and explore what broadcasters are doing today and what their plans are for the future. MODERATOR: Paul Gudelis, President, Media Strategy Partners SPEAKERS: Ed Delaney, VP Operations, YES (Yankee Entertainment and Sports) Network Bruce Goldfelder, Director of Engineering Sports, CBS Paul Koopmann, Director of Engineering, VERSUS, a division of Comcast Corporation Linear and Non-Linear Content Protection As online distribution of content continues its rapid pace, how do media companies satisfy this growing demand, while preserving both the quality of the content and its value (eg. Monetization). Is the previously attempted death-grip by programmers on their content finally loosening? Is DRM really going to be a factor in the new age of content distribution? This panel seeks to address these and other issues facing content owners, technology providers and ultimately consumers.MODERATOR: Anthony Bontrager, President, 1Cast, Managing Partner, Axis Partners, LLC SPEAKERS: Chris Myers, Executive Director of News Gathering, ABC News Steve Oetegenn, Chief Sales and Marketing Officer, Verimatrix Rich Reiter, Digital Media Distribution, Bloomberg News 11:45 AM - 12:45 PM
The Influence of IP on the Television Industry: Programming, Distribution and Advertising The advent of broadcast quality video via broadband is transforming the traditional programming/Distribution/advertising ecosystem into a new frontier. This all-star panel will explore the impact and opportunities of IP on the three primary spheres of the media industry.MODERATOR: Seth Shapiro, Principal, New Amsterdam Media, LLC, CEO, ARC: The A&R Channel SPEAKERS: Rob Hayes, Senior Vice President and GM Digital Media, Showtime Networks Inc. Warren Schlichting, SVP, New Business Development, Comcast Spotlight Lori H. Schwartz, SVP and Director, Interpublic Emerging Media Lab 1:20 - 2:00 PM
New Ways to Create, Distribute and Experience Online Video, sponsored and presented by Adobe Learn about how Adobe powers the future of entertainment with our end-to-end solutions spanning content creation, distribution, and playback for media and advertising. In this sponsored forum, we'll review solutions for:-Content creation - Adobe Production Premium CS3, a complete and fully integrated cross platform solution for delivering professional results to film, the web, mobile devices, SD, and HD - including BluRay. -Distribution - the Adobe Flash Media Server family, a complete, customizable set of solutions that enables high quality video experiences for content creators to monetize their assets while giving them the flexibility to build their own business models -Playback - Adobe Flash Player, which reaches more than 98% of desktops worldwide, and the new Adobe Media Player, an exciting new way for viewers to discover and interact with their favorite content, while offering revenue-building opportunities for content publishers, both online and offline. Building the Eco-Efficient Data Center: The Fine Line Between Serving Business Goals and Meeting Resource Constraints, sponsored and presented by Force10 Networks Power costs are increasing to as much as 25% of budgets while technologies like virtualization, network automation and 10 GbE, are proliferating. Yet, it's unclear how these technologies impact power consumption. This session will explore how enterprises can leverage new technologies to contain spiraling power costs while serving business goals.2:30 - 3:30 PM
High Definition News: The Next Revolution in Broadcast News Operations Switching from standard definition to high definition news broadcasts is arguably the most dramatic change in the television news business since broadcasters began replacing film with videotape in the mid 1970s. Almost every piece of costly equipment including field cameras, editing equipment and studio infrastructure must be replaced. Just when television news operations were starting to get comfortable with the complex but productive movement to file based workflow, technology, cost and competition is changing the paradigm again with demand for high definition content. Fortunately high definition news production often incorporates many of the lessons learned from standard definition developments such as tapeless acquisition, editing and broadcasting. But high definition news production brings its own set of challenges and rewards… and budget impact.The switch to high definition news broadcasting is happening at breakneck speed everywhere from the largest networks to small and mid-sized stations. Is the pain worth the gain? Do you have a choice or is competition and viewer demand pushing your organization to “join this resolution”? A panel of those who have managed the transition to high definition news broadcasting at networks and stations large and small will describe their challenges, planning and implementation of HD field acquisition, editing, studio production and workflow. MODERATOR: Lewis Zager, Broadcast Media Technology Consultant SPEAKERS: Marty Faubell, VP Engineering, Hearst-Argyle Television Michael Koetter, VP Technology & Planning, CNN Christopher J. Lane, Vice President of Engineering and Technology, WETA Delbert Parks, Vice President/ Operations and Engineering, Sinclair Broadcast Group, Inc. The Future of Content Distribution The word Transporter was once reserved as dialog in TV shows such as Star Trek in the last century. Now as we move towards the end of the 1st decade in 2000 we will be enlightened by a host of content transporter experts about what’s in store in 2010 and beyond. Discussions will center on existing and emerging technologies and the possible discovery and appearance of something totally new.MODERATOR: Mike Aloisi, VP Technology, Satellite & Affiliate Services, MTV Networks SPEAKERS: Craig Cuttner, SVP, Advanced Technology, HBO Sam Lim, Vice President and General Manager, Service Provider Video Technology Group Nick Rockwell, EVP & CTO, MTV Networks Digital Technology Alan Young, CTO, SES Americom 4:00 - 5:00 PM
Reminiscing About the Future of Post Production A panel of post production industry leaders and visionaries will attempt to define, explain and recount why we may be done with the ever evolving and changing pathway of cutting edge post production technology. Discover if the changes were inspired by the needs of a creative mind or driven by engineering geeks in a back room. And most importantly, "Are we there yet".MODERATOR: Randall Dark, Director/Producer, Randall Dark Productions SPEAKERS: Joe Beirne, EVP Technology, Postworks Bill Harris, Sr. VP Production & Broadcast Operations, A&E Television Networks Ken McGorry, Senior Contributing Editor, Post Magazine Mark Pedersen, Offhollywood Finite Transponder Capacity: Where Do We Go From Here? Track: SATCON: Media & Entertainment With the rapid growth of high definition, multicasting and other high-bandwidth digital applications, satellite transponder optimization is becoming an increasingly important focus area. Affected distributors and service providers include broadcast and cable networks, DBS companies, IP service providers and new media content players. Several techniques and approaches are being deployed by these organizations to optimize their satellite transponder assets and to attain the highest possible efficiency.MODERATOR: John McCoskey, Chief Technology Officer, PBS SPEAKERS: Bryan McGuirk, President, Media and Enterprise Services, SES Americom Ray Milius, Senior Vice President, Programming Operations, Starz Entertainment Dom Stasi, Chief Technology Officer, TVN Entertainment Thursday, October 16, 2008
9:00 - 10:00 AM
Tutorial: Video Compression Advances for Contribution & Distribution This tutorial will discuss two of the recent advances in video compression for contribution and distribution applications.1) Due to the large savings in bandwidth, content owners are now considering or soon will be using MPEG-4 AVC video for "front-hauls" or distribution to service providers. However, many of these service providers must still deliver MPEG-2 video to consumers due to legacy or regulatory reasons. The concatenation effort of transcoding MPEG-4 AVC to MPEG-2 video will be explored and the impact of bit-rate on each stage will be discussed. 2) Content owners have long used high bit-rate MPEG-2 feeds for contribution & distribution. The MPEG-4 AVC Hi10 Profile (10-bit 4:2:2) will be discussed and what benefits it will provide. SPEAKER: Matthew Goldman, Vice President of Technology, Compression Systems, TANDBERG Television Inc. 10:30 - 11:30 AM
Automating Audio Quality; Analysis, Repair, Manipulation, and Modification in File-Based or Unattended Workflows As we transition to file-based production and distribution of media content we need to develop audio analysis and manipulation strategies that reflect this fundamental change in the way in which audio elements flow through our facilities and are no longer accessible with conventional tools. Pressures on staffing levels demand that we also automate quality control processes in existing real-time workflows, and new tools are helping us maintain consistency while minimizing manual interventionOur panelists are directly engaged in architecting these next-generation automated workflows and will discuss practical strategies as well as potential conflicts in ownership and accountability that will affect a wide range of file-based and real-time audio distribution applications from original ingest to digital-delivery transcoding. This informative discussion will provide a fascinating view of forward-looking strategies that improve process-scalability, reduce operational overheads, and enhance audio consistency for the DTV viewer. MODERATOR: Roger Charlesworth, Technology Consultant SPEAKERS: Ivan Larson, Engineer, Time Warner Kirk Marple, Chief Software Architect, President, RadiantGrid Technologies, LLC Clyde Smith, SVP Global Broadcast Technology and Standards, Turner Broadcasting System, Inc. Jim Starzynski, Principle Engineer, NBC - Advanced Technology The Billion Dollar Questions – The next wave of challenges facing Video Content Creators and Distributors Representatives from the leading companies will discuss the challenges that are just over the horizon as well as the concepts that will change the longer term direction of the industry. What are the business and technical challenges affecting your 3 year plan? How will emerging standards change today’s business models? How will the online and traditional advertising models merge and who will gain and lose value in the distribution chain? Come join the discussion and discover answers to these questions and more.MODERATOR: Seth Shapiro, Principal, New Amsterdam Media, LLC, CEO, ARC: The A&R Channel SPEAKERS: Deeje Cooley, Evangelist, Adobe Flash Media Server, Adobe Harry Mower, Strategy Advisor, Media Technology, Microsoft Tim Napoleon, Chief Strategist, M & E, Akamai Satellite And The Hybrid Universe Track: SATCON: Media & Entertainment For many, the marriage of satellite and terrestrial systems, providing a ubiquitous network of potential value added services from the supply-chain to a seamless/technologically agnostic platform for the delivery of content and information, was to be a normal course of business by now. Integrating the best that satellites and land-based networks offer, creating a true hybrid platform, was expected to create a powerful environment, an abundance of new and dynamic service models and allow applications to ride along new “super highways” regardless if they were on the ground or some 23,000 miles above the equator. Is a hybrid network possible for content exchange? Are there truly technological reasons why one application works better on one platform than another? Will our high quality broadcast and cable content distribution systems go back to a land line, or hybrid, network similar to the way broadcast content was distributed some 50 years ago? Are software tools ready to manage land and satellite networks in a truly seamless manner to service client needs? These are just some of the questions that our panel of experts will explore as we discuss whether satellite communication systems will become part of a future hybrid universe.MODERATOR: Rich Wolf, Senior Vice President, Telecommunications & Distribution, ABC Broadcast Operations & Engineering SPEAKERS: Mark Cronin, Business Development Director, Arqiva Chris Ehrendbard, Director, Broadcast Distribution, CBS David E. Hershberg, Chief Executive Office and Chairman of the Board, Globecomm Systems Inc. Robert Zitter, Executive Vice President, Technology Operations & Chief Technology Officer, HBO 11:45 AM - 12:45 PM
Content Management Towards Working Libraries and Archives As An Extension Of Your Current Workflow You have the content, you used it, now what do you do with it? There is no standard for HD archiving. Servers have a finite capacity, so if we want to save and reuse the content, migrating it into a digital library for management is a necessity. This poses many questions: What is the right format - Uncompressed? JPEG2000, MPEG2, MPEG4? What is the right data rate? How do we 'label' file-based content and where do I get, and store, the information about it so that I am able to find the material later? How will a digital file-based library integrate with my current workflow? What are my options? Buying and installing a commercial product, outsourcing or developing a home grown archival system? This session will address these questions and show examples from file-based working libraries of varying magnitude.MODERATOR: Janet Gardner, President, Perspective Media Group SPEAKERS: Wendy Allen, Sr. Director, Media Operations Center & Media Library, PBS Steve Hellmuth, Executive Vice President, Operations and Technology, NBA Entertainment Rob Hunter, VP Digital Technology, ESPN Mike Pusateri, Senior VP, Technology, Disney ABC Television Group Steve Simonian, VP, Fox 1:20 - 2:00 PM
Reality Check: Solving the Inherent Quality Issues that Slow IPTV Adoption, sponsored and presented by Digital Fountain Recent studies have proven that quality is the number one obstacle to IPTV adoption, but what is the reality of packet loss on an IPTV network? In this session, Art Mimnaugh will discuss the challenges of delivering quality IPTV and the best practices for solving quality issues on an IPTV network. In addition, the audience will take-away the key benefits realized by both the IPTV providers and their customers.2:30 - 3:30 PM
Content Distribution: Behind The Scenes The tactical complexity of content distribution can take a very profitable deal and make it very unprofitable. Today, format wars and unwieldy deliverables lists are the norm. It's time for automated workflow, standardization and a serious look at which consumers touch points are worth the time and effort. This panel will take a Socratic look at the value chain from content producer through consumer and discuss the best practices for packaging and distribution.MODERATOR: Shelly Palmer, Managing Director, Advanced Media Ventures Group SPEAKERS: Richard Glosser, Executive Director Emerging Media, Condenet Gunnar Waldman, Executive Producer, Rodale, Inc 2:30 - 3:00 PM
MXF, is it ready for you? The Material Exchange Format has been “standardized” for some time now and is employed in many products. Several papers have been published about use cases by several large users, but is it really for you? Is it easier to implement now than it was in the past? What are the advantages that users can derive from employing MXF? This session will discuss current applications and developments in MXF, why and how it is in use everyday, and where it is going to be used in the future.SESSION CHAIR: Jay Adrick, Vice President - Broadcast Technology, Harris Corporation SPEAKER: Clyde Smith, SVP Global Broadcast Technology and Standards, Turner Broadcasting System, Inc. 3:45 PM - 4:45 PM
99.99% Network Availability: What Does It Take? The magic "four nines" is the gold standard for availability on a mission-critical network, whether satellite, fiber, copper or a combination of all three. It translates into having the network up and running all but 52.5 of the 525,600 minutes in a year. Communications networks are complex and possess a huge number of potential points of failure, which makes achieving that gold standard a world-class challenge. Yet enterprise network managers, broadcasters and other operators manage to achieve it through smart design, robust redundancy and a sophisticated approach to network management. In this panel, network management veterans share their secrets for outguessing the "gremlins" that lie in wait to take networks down and decimate quality of service.MODERATOR: Robert Bell, Executive Director, Society of Satellite Professionals and World Teleport Association SPEAKERS: Andre Mendes, Chief Technology Integraton Officer, Special Olympics O'Brian McKinley, Director, Network Operations, PBS David Myers, Senior Vice President of Marketing & Corporate Development, Spacenet George Stack, Director of Engineering, Media Resources, Citi Smith Barney 3:15 - 3:45 PM
Digital TV Transition: AFD and More There are many complex issues that need to be addressed in the transition to digital television. These include the obvious broadcaster issues of coordinated moves to final channel assignments and the installations of transmitter upgrades and antennas. Perhaps less obvious is the fact that there are re-transmission issues of how digital HDTV signals are downconverted for standard definition subscribers on cable, satellite and telco distribution systems. As content producers and audiences increasingly adopt HDTV, the issue of aspect ratio conversion becomes an important consideration. This paper will identify the issues, discuss possible solutions such as the use of Active Format Description (AFD) metadata and give a status report of the progress that is being made as we rapidly approach the February 2009 DTV transition.SESSION CHAIR: Jay Adrick, Vice President - Broadcast Technology, Harris Corporation SPEAKER: Glenn Reitmeier, Vice President, Technology Standards, Policy and Strategy, NBC Universal 4:00 - 4:30 PM
BXF - What you need to know, and why BXF (Broadcast eXchange Format) is one of SMPTE's newest standards SMPTE 2021), and has far-reaching impacts on the broadcast and cable industries. BXF allows broadcasters to greatly improve their workflows, enabling dynamic near-real time communications between systems in the areas of schedule/asrun exchange, content metadata exchange, and content transfer. This session will examine what BXF is, the benefits inherent with it (both financial and efficiency-related), and its impacts going forward.MODERATOR: Jay Adrick, Vice President - Broadcast Technology, Harris Corporation SPEAKERS: Chris Lennon, Corporation’s Director of Integration and Standards, part of the CTO Group, Harris Corporation |
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